THE VALUE OF A PHOTO PROJECT DAVID LACHAPELLE
THE VALUE OF A PHOTO PROJECT
June 6th Phase one and Mafer will host a meeting and preview of the latest works of David LaChapelle. It ‘s very important to see the BTS. Have a look at the work which is behind a photographic project, like the research made, the obstacles etc. is important to understand the real value of a photography.
My work will always be more oriented to the so called “stage photography” because sometimes reality fails to convey the view that a well-planned photograph project can give.
I do not have the fame and the money that has David , but even in my small project “Lux et Filum” , there has been a lot of research, a lot of sacrifices (it is hard without money) and also a lot of passion from my team and from the companies who believe in my work and bet on it as Maffer for example, that provided the Broncolor lighting and the amazing Phase One for the shots that will be shown in Sao Paulo in September and the efforts of Reda that acts as the main sponsor for the location expenses and press offices on three Continents. I do not know where this project will go but make a dream come true is the only food for the mind of a creative. And I could not live without it.